The Levant Fair, Tel Aviv

Image from the book: Jewish Palestine: A Celebration of the Yishuv

Ahead of its opening, the Palestine Post reported that “amazing activity characterises the scene in the ground of the Levant Fair of 1934, North Tel Aviv, in the corner formed by the outlet of the Auja [Yarkon] river and the Mediterranean. A satellite town has sprung up extending the built on area of greater Tel Aviv all along the sea front. Adhering to the plan of Mr. Richard Kauffmann the Fair buildings have been well placed, open spaces and roads making a tour of the large area easy and uncomplicated.” It also noted that “the Levant Fair itself will consume 15 times as much electrical energy as Tel Aviv did when its powerhouse was first opened in 1923. Powerful transformers are being installed in the Fair Grounds, with a capacity of 500,000 kWh., in order to supply light and power to the Fair during the month of its duration. This is three times as much as Tel Aviv’s average monthly consumption in 1928. 5200 metres of cable are being supplied by Messrs. Callendar’s of London and the work of underground laying is being carried out by the Zohar Electrical Cooperative Company of Tel Aviv.”

Photo: J. Benor-Kalter. S. Adler, Haifa, P. O. B. 960, Hadar Hacarmel, Palestine. Printed in Austria.